HealthPartners launches Partner for Good campaign

Organization highlights its award-winning care, insurance and research with stories of patients, members and colleagues

BLOOMINGTON, Minn. — HealthPartners today announced the launch of Partner for Good, a campaign that celebrates the organization’s 26,000 colleagues and its commitment to improving health and well-being through its unique combination of care, health plan and research.

“Partnership is at the foundation of our entire organization. It’s built into our name, our mission and our values,” said HealthPartners president and CEO Andrea Walsh. “We see it in the way all of our people and our teams work together. We see it in every interaction with our patients, members, purchasers, colleagues and community members.”

Stories of HealthPartners members, patients and colleagues will be featured throughout the campaign, including one about Sandra Ishkanian, a nine-time cancer survivor who fled Lebanon with her family during a civil war and moved to Minnesota. Thanks to the treatment from her care teams and research from HealthPartners Institute, Sandra is cancer-free. And she works at HealthPartners on the sales team, helping members choose the best plan to meet their needs.

The Partner for Good campaign includes a commercial, social media, streaming radio and outdoor media. The spot highlights the organization’s history and features the song “Glorious” by Nur-D, a popular Twin Cities hip-hop artist.