Robin with HealthPartners personalizing health care with new My dashboard user interface

During pilot phase, ‘My dashboard’ user interface was associated with increased primary care visits, and colon and breast cancer screenings, showing the benefits of a simple, personal online experience

Jan. 8, 2024 – Northeastern Wisconsin — People with health insurance through Robin with HealthPartners can more easily get reminded of needed care, estimate costs, use wellness resources and more with a newly launched online user interface called My dashboard. The tailored interface curates health information to help drive superior engagement in each user’s health journey.

“Health care should be simpler and more personal, which is why we’ve created our new My dashboard user experience.” said Mark Matzke, vice president of Robin with HealthPartners. “By tailoring health information to our members’ unique health care needs, we’re able to improve engagement and health outcomes.”

Building on best-in-class personalization capabilities, My dashboard uses advanced data analytics to better understand members’ health, why they experience certain health outcomes and helps improve their outcomes and experience.

In the digital experience, members are alerted to health plan resources they’re not utilizing, such as fitness discounts or telemedicine options; they are connected to cost estimates for upcoming care; and they’re reminded of important upcoming or overdue preventive or chronic condition care. HealthPartners’ proprietary predictive models identify members and patients’ health needs to guide them to the care they need at the moment they need it.

Data from a My dashboard pilot among HealthPartners members in Minnesota showed the personalized experience makes care simpler and improves health care engagement.

• Dashboard users were about 10 times as likely to receive a breast cancer screening compared to control users
• Dashboard users were more than 1.5 times as likely to receive a colon cancer screening compared to control users
• 18% of dashboard users overdue for a checkup engaged with primary care, compared to 14% of control users
• Those who engaged with My dashboard were less likely to cancel appointments and more likely to schedule appointments online

The new user experience is part of HealthPartners broader strategy to personalize health care experiences so members are more engaged and empowered to live healthier lives. Other recent examples include targeted email campaigns to improve cancer screening and medication adherence rates. HealthPartners achieved statistically significant improvements in breast cancer screening, diabetes care and hypertension management scores in the latest Healthcare Effectiveness Data and Information Set, a tool created by the National Committee for Quality Assurance to evaluate performance improvement among health plans in the U.S.

My dashboard is now available to more than 550,000 members with commercial insurance through Robin with HealthPartners, HealthPartners and HealthPartners UnityPoint Health. HealthPartners plans to release new features – including an incentive program that supports members in their health journeys – on a regular basis.