Background: The chasm between discovery and meaningful translation is recognized as a major barrier to improving our health care delivery system. HealthPartners Institute for Research and Education's Center for Chronic Care Innovation strives to improve the quality of chronic disease care and prevention by facilitating the transition of evidence into innovative practice for patients and providers. One method of broadening public use is through intellectual property protection and developing partnerships for marketing and licensing. Description of SimCare Diabetes: SiMCare Diabetes is an innovative web-based simulated learning solution now available that replicates real-life patient scenarios to teach safer, more individualized and effective management of diabetes. It is the culmination of more than 12 years of development, research and careful analysis through grants received from the Agency for Healthcare Research and Quality (AHRQ) and the National Institute of Health (NIH). An ACCME accredited program, it engages clinicians in an immersive experience proven to improve patient outcomes using advanced computer technology, sophisticated physiologic modeling, and evidence-based decision support to help guide provider actions. A New Company: SiMCare Health: SiMCare Health is a joint venture between HPIER and Vital Simulations, a health care development company located in Minneapolis that promotes and advances best practices through innovative, engaging and immersive simulations for health care professionals. SimCare Health has a royalty bearing license agreement with HPIER to provide and market the SimCare Diabetes and SimCare Hypertension technology. VitalSims is working to partner with leading health care organizations throughout the world to bring this alive.