Background: To determine whether lowering the price of salad might increase consumption, HealthPartners subsidized 50% of the cost of salad-bar products at the 8170 cafeteria in March 2012. Methods: Monthly sales by cafeteria product line were compared for February through June 2012. 2,643 employees on the 8170 email distribution list were invited to respond to a survey in June 2012. 677 responded. Results: Salad-bar sales for February through June were $3,344, $6,747, $3,629, $3,899, and $3,874 (mean, SD = $3687, $1,386) . 86% of the survey respondents reported that they increased the number of times that they purchased salad during march, 96% reported that they would eat more salad if the price were permanently less, and 50% reported that they have eaten less salad since March. Most of the responses to the open-ended opportunity were positive and said that the cost of the salad bar relative to other choices was the reason that the respondent did not eat more salads. Conclusion: Reducing the cost of salads significantly increased sales. This suggests that, for many HealthPartners employees at 8170, the higher costs of salad dominate the health benefits. Permanently lowering the cost of the salad bar could be expected to increase consumption of salad products.