Wisconsin individual and family health insurance plans

Open enrollment is now available – sign up through Dec. 15 for coverage starting Jan. 1! Shop and compare plans today.

Find a medical insurance plan in Wisconsin that’s right for you

Buying your own insurance because you retired early or you’re self-employed? Not getting insurance through your work? We’re here to help with affordable plans that feature strong provider networks, award-winning Member Services and extra perks that make a difference.

Select your region below to get started.

Keep your current doctors with a network designed around high-quality care at affordable costs.

The Atlas network provides access to top care providers in western Wisconsin. It includes HealthPartners, Park Nicollet, Burnett Medical Center, Essentia Health, Hudson Physicians, Aspirus St. Luke’s and more.

All plans come with coverage for prescription drugs through our PreferredRx formulary (drug list). Specific coverage levels vary by plan – see your plan documents for more details.

2025 individual and family plan details

Want to know what kind of coverage you can expect? Take a look below at the coverage highlights of our self-purchased medical insurance plans. You’ll get a personalized monthly premium based on information you enter when you shop and compare plans.

Below are the plans we offer directly (you may find more HealthPartners options if you shop at HealthCare.gov ). If you need help with what these details mean, start with our guide on how to compare individual and family plans.

The chart lists what you pay:
Plan name Deductible Office visits Coinsurance Out-of-pocket max
$8,200 HSA Bronze $8,200 (individual) / $16,400 (family) 0% after deductible 0% after deductible $8,200 (individual) / $16,400 (family)
$7,500 P-S w/ Copay Bronze $7,500 (individual) / $15,000 (family) $50 or $100 copay 50% after deductible $9,200 (individual) / $18,400 (family)
$6,500 Plus Bronze $6,500 (individual) / $13,000 (family) $30 copay (first three) then 30% after deductible 30% after deductible $9,200 (individual) / $18,400 (family)
$5,000 P-S w/Copay Silver $5,000 (individual) / $10,000 (family) $40 or $80 copay 40% after deductible $8,000 (individual) / $16,000 (family)
$3,850 Plus Silver $3,850 (individual) / $7,700 (family) $30 copay (first three) then 20% after deductible 20% after deductible $8,500 (individual) / $17,000 (family)
$3,500 HSA Silver $3,500 (individual) / $7,000 (family) 20% after deductible 20% after deductible $7,500 (individual) / $15,000 (family)
$2,650 Plus Silver $2,650 (individual) / $5,300 (family) $30 copay (first three) then 20% after deductible 20% after deductible $9,200 (individual) / $18,400 (family)
$1,500 w/Copay P-S Gold $1,500 (individual) / $3,000 (family) $30 or $60 copay 25% after deductible $7,800 (individual) / $15,600 (family)
$1,000 w/Copay P-S Gold $1,000 (individual) / $2,000 (family) $15 or $35 copay 20% after deductible $8,250 (individual) / $16,500 (family)
$9,200 Catastrophic $9,200 (individual) / $18,400 (family) $30 copay (first three primary care visits) then 0% after deductible 0% after deductible $9,200 (individual) / $18,400 (family)

For complete details, review our Wisconsin individual and family plan SBCs and other documents.

Extra perks that save time, money and peace of mind

No matter which plan you choose, you’ll get these additional perks (and much more) at no added cost:

You can also call us at 877-838-4949 or email us at IndividualSales@healthpartners.com.

Additional information

Keep your current doctors with robust networks that provide affordable, high-quality care.

The Robin Select network is designed to provide care options that are both local and affordable. The network includes all Bellin Health and ThedaCare clinics and hospitals, as well as Children’s Wisconsin.

Get access to top care options with the Robin Oak network, including Bellin Health, ThedaCare, Aurora Healthcare Hospitals & Clinics, Bay Area Medical Center, BayCare Clinic, UW Madison Hospital and more.

All plans come with coverage for prescription drugs through our PreferredRx formulary (drug list). Specific coverage levels vary by plan – see your plan documents for more details.

2025 individual and family plan details

Want to know what kind of coverage you can expect? Take a look below at the coverage highlights of our self-purchased medical insurance plans. You’ll get a personalized monthly premium based on information you enter when you shop and compare plans.

Below are the plans we offer directly (you may find more Robin with HealthPartners options if you shop at HealthCare.gov) . If you need help with what these details mean, start with our guide on how to compare individual and family plans.

The chart lists what you pay:
Plan name Network Deductible Office visits Coinsurance Out-of-pocket max
$8,200 HSA Bronze Robin Select $8,200 (individual) / $16,400 (family) 0% after deductible 0% after deductible $8,200 (individual) / $16,400 (family)
$7,500 P-S w/ Copay Bronze Robin Select $7,500 (individual) / $15,000 (family) $50 or $100 copay 50% after deductible $9,200 (individual) / $18,400 (family)
$6,500 Plus Bronze Robin Select $6,500 (individual) / $13,000 (family) $30 copay (first four) then 30% after deductible 30% after deductible $9,200 (individual) / $18,400 (family)
$5,000 P-S w/ Copay Silver Robin Select $5,000 (individual) / $10,000 (family) $40 or $80 copay 40% after deductible $8,000 (individual) / $16,000 (family)
$3,600 Plus Silver Robin Select $3,600 (individual) / $7,200 (family) $25 copay (first four) then 20% after deductible 20% after deductible $9,200 (individual) / $18,400 (family)
$3,500 HSA Silver Robin Select $3,500 (individual) / $7,000 (family) 20% after deductible 20% after deductible $7,500 (individual) / $15,000 (family)
$2,800 Plus Silver Robin Select $2,800 (individual) / $5,600 (family) $25 copay (first four) then 20% after deductible 20% after deductible $8,900 (individual) / $17,800 (family)
$1,500 w/Copay P-S Gold Robin Oak $1,500 (individual) / $3,000 (family) $30 or $60 copay 25% after deductible $7,800 (individual) / $15,600 (family)
$1,000 w/Copay P-S Gold Robin Oak $1,000 (individual) / $2,000 (family) $15 or $35 copay 20% after deductible $8,250 (individual) / $16,500 (family)
$9,200 Catastrophic Robin Select $9,200 (individual) / $18,400 (family) $30 copay (first three primary care visits) then 0% after deductible 0% after deductible $9,200 (individual) / $18,400 (family)

For complete details, review our Wisconsin individual and family plan SBCs and other documents.

Extra perks that save time, money and peace of mind

No matter which plan you choose, you’ll get these additional perks (and much more) at no added cost:

You can also call us at 877-838-4949 or email us at IndividualSales@healthpartners.com.

Additional information